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Corporate Laws Central Ministry of Finance Securities and Exchange Board of India Act, 1992

TRAI Issues Notification Regarding Usage of Designated Numbering Series (1600xx & 140xx) for Service, Transactional, and Promotional Calls

05-May-2026 | 20260505-2

TRAI Issues Notification Regarding Usage of Designated Numbering Series (1600xx & 140xx) for Service, Transactional, and Promotional Calls

The Telecom Regulatory Authority of India (TRAI), vide its direction dated November 19, 2025, has mandated that entities regulated by RBI, SEBI, and PFRDA use designated numbering series as follows: 1600xx-series for service and transactional calls only, and 140xx-series for promotional calls only. Trading Members must strictly comply with these directions and use the respective series as prescribed. Definitions of transactional, service, and promotional calls are provided in the Telecom Commercial Communications Preference Regulations, 2018 (Annexure). This measure ensures uniformity, compliance, and clear distinction between service-related and promotional communications. Trading Members are advised to follow TRAI directions issued from time to time.

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