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Industry specific- Telecommunication equipment Central Ministry of Information and Broadcasting Telecom Regulatory Authority of India Act, 1997

TRAI has issued a notification to implement the Digital Consent Acquisition (DCA) under TCCCPR-2018

07-Nov-2023 | No. 118/2023

The Telecom Regulatory Authority of India (TRAI) has issued a press release to implement Digital Consent Acquisition (DCA) under Telecom Commercial Communications Customer Preference Regulations, 2018. This shall be effective from 7th November 2023. These guidelines have been issued to curb the menace of spams that has been created due to lack of unified system to deal with the issue. Now the Digital Consent Acquisition (DCA) shall process has facility to seek, maintain, and revoke the consents of customers, as per the processes envisaged under TCCCPR-2018. The consent data so collected will be shared on Distributed Ledger Technology (DLT) Platform, established under TCCCPR-2018 for Commercial Communications, for scrubbing by all Access Providers and a common short code 127xxx will be used for sending consent seeking messages. The purpose, scope of consent, and Principal Entity/ Brand name shall be mentioned clearly in the consent seeking message sent through the short code. Only whitelisted URLs/ APKs/ OTT links/ Call Back numbers, etc. shall be used in the consent seeking messages. The consent acquisition confirmation message to the customers shall also have information related to revocation of the consent. Further, Access Providers shall develop a SMS/ Online facility to register unwillingness of the customers to receive any consent seeking message initiated by any Principal Entity. Kindly refer to the attached document for detailed information.

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