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Local laws Chhattisgarh Ministry of Housing and Urban Affairs Chhattisgarh Municipal Corporation Act, 1956

Issuance of amendment in the provision related to the advertisement on YouTube channels operated within the state of Chhattisgarh

09-Jun-2023 | F 04-06/2019/Twenty Four

Ministry of Housing and Urban Affairs has issued a notification regarding Display Advertisement of social media under Advertising Rules, 2019, effective from, 9th June, 2023.

Highlights of the amendment are:
a. Three categories- A, B, and C, will be used to enlist YouTube channels. A minimum of 30 lakh subscribers are required for the YouTube channel to be approved for category A membership. Channels for news and current events that are broadcast both within and outside of Chhattisgarh will be empanelled under the A category. It is a need for news channels on YouTube that are based outside of Chhattisgarh to be well-liked in the state. YouTube channels that are run out of Chhattisgarh and include topics like entertainment, travel, food, education, culture, folk art, and other things will be empanelled under the B category. A minimum of 50,000 subscribers on the YouTube channel are required for empanelment under category B.
b. A YouTube channel needs to have been active for at least a year.
c. YouTube channel requesting empanelment must submit an affidavit with a Rs.50 stamp stating that the information provided is accurate. The empanelment will be cancelled if it is discovered that the information provided by the applicant is untrue or erroneous.
d. The Directorate of Public Relations will use the available technical analysis tools and other methods to confirm the subscriber-related reports. IT specialists will be employed for this purpose when needed. Display advertisements can be approved on a single application at the directorate level for a maximum of 50,000 rupees at once.

Please refer to the attached document for more details.

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