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Legal Central Ministry of Information and Broadcasting Cable Television Networks (Regulation) Act, 1995

Guidelines for advertising and promotion of virtual digital assets and services

23-Feb-2022 | Press Release

The Advertising Standards Council of India has issued guidelines for advertising and promotion of virtual digital assets and services, commonly referred to as crypto or NFT products. All advertising for virtual digital assets and services needs to follow the following guidelines: - All ads for VDA products and VDA exchanges, or featuring VDAs, must carry the specified disclaimer. - The words ?currency?, ?securities?, ?custodian? and ?depositories? may not be used in advertisements of VDA products or services as consumers associate these terms with regulated products. - The information contained in advertisements shall not contradict the information or warnings that the regulated entities provide to customers in the marketing of VDA products. - Advertisements that provide information on the cost or profitability of VDA products shall contain clear, accurate, sufficient and updated information. - Information on past performance shall not be provided in any partial or biased manner. Returns for periods of less than 12 months shall not be included. - No advertisement for VDA products or exchanges may show a minor, or someone who appears to be a minor. For further details, please refer to the attached document.

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