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Local laws Bihar Ministry of Tourism Bihar Municipal Act, 2007

Government of Bihar notifies Bihar Tourism Branding and Marketing Policy 2024

20-Sep-2024 | TDRT/50010/02-2024&4095

Government of Bihar via notification published on its official gazette dated 20th September 2024 has notified Bihar Tourism Branding and Marketing Policy 2024. The policy highlights the goals of the government to promote tourism in the state. This Policy will be effective from 20th September 2024. The notified tourism branding and marketing policy highlights that in order to boost tourism in the state an earlier Bihar Tourism Policy-2023 has been adopted by the Government of Bihar in the year 2023. The vision of this policy is to establish Bihar as a center of spiritual, cultural and natural tourism. Till now, tourists from South-East Asian countries and indentured countries have registered their strong presence in the tourism of Bihar. Bihar's next target is European countries and Arabian countries where they have high spending capacity. Highlights of the notified policy are: 1. Cooperation of expert person/institution for betterment of tourist places will be obtained for creating research material about such places. They will be selected through nomination/tender. 2. Creation of logo for Bihar Tourism to be done. 3. Selection of brand ambassador with the approval of the government for branding of Bihar tourism. 4. For marketing of tourist places production of video/audio and dissemination through social media to be done. Many other such measures have been mentioned in the document. For more details, please refer to the document attached hereby.

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