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Industry Specific- Pharma Central Ministry of Chemicals and Fertilizers Uniform Code for Pharmaceuticals Marketing Practices (As updated till 2024)

Department of Pharmaceuticals has notified Uniform Code for Pharmaceutical Marketing Practices (UCPMP) 2024 - Compliance Obligations for Pharma Companies

01-Sep-2025 | F. No. 31026/12/2024-Policy

The Uniform Code for Pharmaceutical Marketing Practices (UCPMP), 2024, makes it essential for all pharmaceutical companies to align their business and marketing activities with defined compliance standards. The Code restricts gifts, cash payments, luxury hospitality, and foreign travel support for healthcare professionals, allowing only limited engagement under Continuing Medical Education (CME) or Continuing Professional Development (CPD) programs conducted in India through approved institutions. Companies must ensure complete transparency by publishing details of such events and related expenditures on their websites, subject to independent audits. For research and consultancy engagements with healthcare professionals, companies must obtain approvals from competent authorities (e.g., ICMR - Indian Council of Medical Research, DCGI - Drugs Controller General of India) and maintain proper agreements, with all payments compliant under the Income Tax Act, 1961. Companies are also required to file annual disclosures of marketing expenditures, digitally certified by their chief executive officer, either through their associations or directly on the UCPMP portal. Please refer to the attached document for more information.

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