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Property Related Laws Uttar Pradesh Department of Housing and Urban Development Real Estate (Regulation and Development) Act, 2016

Conditions for the Promotion and Advertising of Projects Registered under U.P. RERA.

23-Jan-2025 | Letter No. 628 / U.P. RERA / Tech. Cell / 2024-25

The U.P. Real Estate Regulatory Authority (U.P. RERA) has issued a notification regarding the advertising of projects registered with U.P. RERA. As per the notification and following the enactment of the Real Estate (Regulation and Development) Act, 2016, promoters and developers are prohibited from advertising, marketing, booking, selling, or inviting individuals to purchase properties without first registering the project with U.P. RERA.

Recognizing the importance of promotions and advertisements for the sale of real estate, the government has permitted developers to advertise their projects. However, to ensure authenticity in advertising, U.P. RERA has mandated that the following details be included in all promotional materials:

1. Every promotional material, including print, electronic, and social media, as well as application forms, allotment letters, brochures, etc., must include the following:

a. The QR Code provided in the Registration Certificate (Form C)
b. The RERA Registration Number
c. The Authority’s website (https://www.up-rera.in)
d. The Project Collection Bank Account Number
e. The RERA certificate (Form C) for the project must be prominently displayed at the main office, site office, and project location, preferably in an A3-sized photo frame.
f. The latest National Building Code (NBC) and Bureau of Indian Standards (BIS) guidelines must be adhered to for construction materials and electrical safety.

2. In addition to the above, developers are also required to comply with the following:

a. Ensure compliance with the provisions of the Uttar Pradesh Electricity Regulatory Commission (UPERC).
b. Submit the Quarterly Progress Report (KUPR) within 15 days of the end of each quarter.

For further details, please refer to the attached notification.

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