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Legal Central Ministry of Consumer Affairs, Food and Public Distribution Consumer Protection Act, 2019

Central Consumer Protection Authority issued Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024

13-Nov-2024 | NA

The Central Consumer Protection Authority issued Guidelines for Prevention of Misleading Advertisement in the Coaching Sector, 2024 dated 13.11.24. By virtue of these guidelines authority to regulate misleading advertisements by coaching institutes and prohibiting false claims. Key highlights of the guidelines are as follows. 1. Under the guidelines, coaching centres are prohibited from making false claims regarding courses offered and duration, faculty credentials, fee structure and refund policies, selection rates and exam rankings, and guaranteed job security or salary increases. 2. The guidelines define coaching to include academic support, education, guidance, study programmes and tuition, but exclude counselling, sports and creative activities. 3. Coaching centres cannot use names, photographs or testimonials of successful candidates without written consent obtained after selection. They must display disclaimers prominently and disclose important information about courses. 4. Coaching centres should accurately represent the service, facilities, resources and infrastructure. They should truthfully represent that the courses offered are duly recognised and have the approval of a competent authority such as AICTE, UCG, etc. For detailed information kindly refer attached documents.

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