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Corporate Laws Central Ministry of Finance Securities and Exchange Board of India Act, 1992

CDSL - TRAI Direction to mandate Pre-Tagging of variables in SMS content templates

01-Dec-2025 | CDSL/OPS/RTA/POLCY/2025/295

CDSL has issued a communique on TRAI Direction to mandate Pre-Tagging of variables in SMS content templates.

Pursuant to this communique, all Issuers and Registrar and Share Transfer Agents (RTSs) are directed to mandate that senders explicitly tag each variable field at the time of content template registration. This includes elements such as URLs, application download links, or callback numbers, which often change while the rest of the message remains the same.
- All newly registered SMS templates must comply with mandatory variable pre-tagging before approval within 10 days of the direction.
- Access Providers must commence automated scrubbing and validation of all tagged variables within 30 days of the direction.
- All existing content templates must be updated to comply with the prescribed pre-tagging standards within 60 days from the commencement of scrubbing.
- Messages will be allowed in logger mode with fault messages During the initial 60 days of scrubbing.

After this period, any message failing variable-tag validation will be rejected outright.

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